英国媒体中心

Your one-stop shop for IAB UK brand resources, 公开声明, 新闻稿和内容指南

带有实验室品牌的手机屏幕

品牌工具包

寻找我们的标志? We've put together a concise brand toolkit to refer to whenever we feature in your communications. Download the correct logo for what you need and check out our brand guidelines for proper usage.

James Chandler speaking on stage at Leadership Summit 2022

演讲者大头照

我们要在你的活动上演讲吗? Below you can access headshots of the IAB UK team to use in promotional materials.

新闻稿

From new research to new starters, search our press releases for the latest from IAB UK

彩色块

2024年4月24日:中央电视台激增 & 播客 spend as advertisers tap into popularity of online entertainment

Advertisers are seeking out digital ad formats that capitalise on the engagement offered by the rich array of entertainment online, according to the results of the IAB’s Digital Adspend report for 2023, 与普华永道合作进行

商店橱窗开放标志

26 Sept 2023: Ad-supported digital services are worth £14,600 a year to UK households

The profound value of digital advertising to the UK economy and consumers has been revealed by our new study, 数字红利.

不要成为“点击头”

10 May 2023: Discover the six signs you might be a Clickhead

Our latest #Clickheads campaign drew on neuroscience research to outline the six innate biases everyone has that combine to make CTRs so attractive in challenging times.

IAB UK CMO James Chandler on stage at 参与 2023

26 April 2023: Digital ad spend resilient in face of challenging 2022

The UK digital ad market maintained double digit growth of 11% in 2022, despite a challenging year as advertisers navigated the cost-of-living crisis and the impact of structural changes.

IAB活动的成员

29 Mar 2023: IAB UK launches advertising campaign on dsn彩乐园网址

IAB UK has launched its first advertising campaign calling on marketers to only work with digital advertising suppliers that adhere to the dsn彩乐园网址.

抽象线条艺术

26 Oct 2022: Digital ad market up 15% in H1 2022

IAB UK's Digital Adspend report for the first half of 2022, 与普华永道合作进行, shows the market has continued its growth with £12.50亿年花.

抽象线条艺术

26 April 2022: Digital ad spend soars 41% to hit record high in 2021

IAB UK’s Digital Adspend report for 2021, 与普华永道合作进行, shows that the digital advertising market grew by 41% last year to a total of £23.50亿年.

在笔记本电脑上打字的人

新闻存档

找不到你要找的东西? We've archived the rest of our press releases here.

语句

Read our latest statements and responses to developments in the digital advertising industry.

谷歌标志

IAB UK's response to Google announcement of delay to phase-out of third-party cookies

With Google announcing that it now intends to begin phasing out third-party cookies in Chrome in the second half of 2024, 我们的首席执行官乔恩·纽发表声明.

英国议会

IAB UK's response to 文化 Secretary's speech at RENEW

Read a comment from our CEO Jon新 in response to a speech by the Secretary of State for Digital, 文化, 媒体和体育在RENEW 2022.

欧盟旗帜

Update on the Belgian Data Protection Authority’s investigation of IAB Europe

Jon新, IAB英国首席执行官, comments on the Belgian data protection authority's expected draft decision regarding IAB Europe's management of the (TCF).

鹰嘴豆泥

IAB UK statement following announcement of HFSS online ad ban

With the Government having confirmed an HFSS online ban for paid-for ads from the end of 2022, 我们的首席执行官乔恩·纽发表声明.

Someone using a computer during a sunset

IAB UK on Google’s User ID announcement

Following the announcement of the deprecation of third-party cookies, read a short statement from our CEO Jon新.

抽象数据图像

IAB UK statement as ICO resumes RTB investigation

The ICO has resumed its work investigating data protection compliance in ad tech and RTB, focusing on audits of ‘digital market platforms’ and reviewing the role of data brokers.

Crossaints

ab uk, isba & IPA respond to Government's HFSS consultation

Read our joint response to the UK Government’s consultation on a total online advertising ban for products high in fat, 糖和盐(HFSS)

空白

Teal and purple gears on a background of navy
内容的指导方针

提交会员内容?

你提交了吗? 案例研究 或者为我们的 成员库? Review our handy guidelines to ensure the format is optimised and content is searchable on our site.

 

Rediscover the joy of digital advertising

支持连接而不是点击. Capture audiences' imaginations, not just their attention. Boldly move to your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.